Clean Tabs supply specialist water treatment, purification and cleaning products for caravans, motorhomes, boats, coaches and other mobile water systems. Their range is designed to help keep stored water safe, clean and suitable for drinking while travelling or working on the move.
We developed the website to provide a straightforward eCommerce experience, with a clean layout and clear navigation throughout. The design uses layered water-inspired textures, flowing section shapes and strong blue tones to create an alluring and relevant visual identity that immediately reflects the industry and product range. Despite the bold visuals, the overall experience remains clean, uncluttered and easy to navigate.
Built using WordPress and WooCommerce, the site provides a scalable and easy-to-manage eCommerce platform for both the customer and client, supported by reliable web hosting. Product categories, filtering and layouts have been carefully structured to make browsing simple, whether users are comparing products or placing an order. The overall shop experience is clear and easy to use, with straightforward product information and a smooth checkout process.
A strong focus was placed on how products are presented across the website. Large product imagery, clear spacing and structured layouts help the products feel more premium while keeping the experience approachable and easy to understand. From structured product grids and comparison tables to detailed product information, the content is designed to help customers quickly understand which products are right for their needs. Supporting content, including FAQs and educational information, also helps answer common questions and improve trust in the brand.
The visual approach continues throughout the individual product pages, combining clean layouts with strong calls to action and consistent branding. The balance between detailed information and uncluttered design helps make even technical product information feel accessible and easy to digest.
SEO was implemented across both the technical setup and on-page content, helping improve visibility for relevant water treatment and purification searches. Metadata, page structures and content were all optimised with search performance in mind.
The website has also been configured with performance and reliability as priorities, delivering fast load times and a smooth experience across desktop, tablet and mobile devices. The site is fully responsive throughout.
Following launch, guidance and training were provided to help the client confidently manage products, process orders and update website content internally without needing ongoing development support.
